We often get asked about our a unique and memorable looking logo, and why we chose such a design. What many people don’t know is that the design is actually a universal symbol for creation called the “Seed of Life,” also referred to as the seven circles.
The “Seed of Life” is an ancient geometrical symbol. Some say that it is depicting the seven days of creation. Each circle represents a stage or step of creation. It has appeared in many ancient religious structures around the world. Depictions of the seven circles can be found in a number of ancient cities. For example, the oldest known depiction of the circle is found in the Temple of Osiris in Abydos, Egypt where it appears to be burned into the rock formation of the temple. Another depiction of the circle can be found in The Forbidden City of Beijing. The symbol is edged underneath the paw of the “Fu-Dog” or “Guardian Lion.” The sacred circle is also found in ancient synagogues in the Galilee and in Masada, Israel. It is found in various ancient temples of Japan, the City of Ephesus and Izmir in Turkey, the Harimandir Sahib (Golden Temple) and the Ajanta Buddhist Temples in India, as well as Cordoba in ‘la Mezquita’ Spain.
In addition to its religious roots, the symbol is well known for its geometrical shape. Architects, philosophers, alchemists, and artists have studied the perfect form, proportion and harmony of the symbol. One of the most notable being Leonardo da Vinci, who’s studies of the symbol’s mathematical properties drew some of the first known terms and theories: “Seed of Life,” “Flower of Life,” and “Fruit of Life.” The seven circles of the “Seed of Life” evolves into the “Fruit of Life,’” which is said to be the blue print for the universe, containing the basis for the design of every atom, molecular structure, life form, and everything in existence. It is for this reason we chose it as our logo and symbol for what our work represents, and the stages we go through to achieve perfection to every project we create. The seven circles of our logo represent the seven steps we take when creating our work, essentially the blue print for every project
Here at Gotham, our seven-circle process has a distinct brand quality that emphasizes our style and culture.