Is 2018 the Year of Product Photography and 360 Videos?

It sure seems that way! In 2017 Gotham Studios saw a huge increase for demand in video content. This year we are seeing a large increase in demand for Product Photography. With the economy not getting as bad as people said it would, organizations are still seeing the potential in selling products. With the growth of online sales growing stronger and stronger every year, and with more online buying platforms becoming more popular, even more people are turning to the web to do their shopping. Even local grocery stores are now offering an online buying experience. And that’s the keyword there “experience”. In order for the online shopper they need to be able to a) find your product and b) have a great experience buying it - that means no unanswered questions. What better way to do that than a great looking image of exactly what they’re buying. 

Since Gotham Studios specializes in details, and high impact visuals, it’s a no brainer that London, Toronto and other southwestern Ontario organizations are turning to Gotham Studios to get their products photographed. Our workflow and attention to detail makes it an easy decision for an organistion to go with us vs attempting to do it in house. We can ensure that you will receive exactly what you imagine, in a timely manner and of course looking it’s best.

Here is a cool 360 Product video we did recently and some super glossy containers.

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Yum yum gimme some! Our favourite Food Photography and Video of 2017

2017 was a huge year for food for us. We went from specializing in food to becoming masters of the craft. Our surface collection grew from a dozen surfaces to nearly a hundred. We had over 50 food shoot days in 2017. Ask any photographer and they’ll tell you that’s an incredible milestone to achieve. 2018 has been no different, there just might be bit more video, as it’s tending to be on the rise for social media use.

It’s no longer just food companies that want food content, marijuana / cannabis producers are also using food to showcase their products as food is a common way of enchanting the ingestion of the cannabis oils, or profiling flavonoid and terpenes in the strains.

We’re very proud of our food photography and we couldn’t have done it without the amazing help of our chefs, Josie and Christie from Cork+Board . This collection is our favourites from the food photography we did in 2017-2018. Enjoy! And be sure to ZOOM IN

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Hey OCS! Check out this Cannabis Video!

With legalization less than a month away in Canada, everyone is excited about buying their first bud online through the Ontario Cannabis Store. However, they haven’t told anyone yet just how it will all work. A recent study showed that majority of Canadians still have no idea where they will be buying their weed from. Sounds like the OCS needs an explainer video. We hope that you come to us OCS, because we got your back. We’re familiar with the industry and video is one of the things we do best. So OCS, if you’re listening, it’s not too late to make a Cannabis “How To” video.

Here’s a compilation video we made with some our favourite marijuana content. Enjoy!

And if that’s not enough, check out our vimeo page to see all of our videos.

How to create Bitcoin and Blockchain Content?

Blockchain brought us a the infamous ledger, a technology that allows us to transmit secure transactions between 2 points with no interference of another party. A technology being used for documents, currency exchange as well as many other formats. At Gotham Studios we like to stay on top of all the latest and greatest, and when it comes to Bitcoin and Blockchain, the question everyone’s asking us is how do you capture something that doesn’t exist physically? Our answer may shock you, but it’s nothing unfamiliar with us. We are often in situations where we need to show something that’s not really there. How do you show fear? Love? Hunger? How do we capture confidence in a person? We are storytellers, and Bitcoin is just that, it’s a story, it’s a lifestyle, it’s about the environment more than anything. Sure we could try to find a golden coin with some circuit boards imprinted on it just like all of the other companies are using to represent the technology, or we can create a moment, a scene, something showing a little more lifestyle that clearly represents the era that we are living in. A time of of disrupt, a time of change, a time of revolution. This is what the technology means to us and this is how we plan on capturing it.


Are 360 videos the next BIG THING on Social Media?

A new type of content is becoming popular in the social media world, they're called 360 videos, or as some people call them VR videos.

So what is a 360 video? 360 is referring to 360 degrees, or a full circle and it means that you are watching a video that is capable of showing you the entire field of view in every direction. That's why it is also commonly referred to as a VR video because it emerges the viewer into the environment of the film maker. 

This is about as immersive as content can get! It allows you to look around in every direction and see everything in a room, a field or in some cases even the sky. There are no limits to where these 360 videos will take us.

So why does social media like it so much? A typical video allows you to enjoy it staring at a screen, where as a 36o video allows to grab the screen by the horns! You can move the screen in any and every direction and see what's going on. Not only is this immersive, but it's also interactive. Both qualities that social media is hungry for. You can even take VR videos to the next level but putting your phone inside of a VR headset and be truly immersed in the content. 

360 videos can be used to show off a space, immerse your audience into an event or for investors  to see your facilities without any travel from afar. 


Why are We Canada’s Leading Cannabis Photographers?

Canada was the first entire country in the world to accept marijuana’s healing properties and institute a nationwide Medical Marijuana program. Later this year, on October 17th 2018, Canada will be the first entire country to accept Cannabis recreationally as well. This means that our country is about to introduce an entirely new industry, this means huge money in the creation of new products, marketing and content creation. 

Gotham Studios is now working with 2 of Canada’s licensed producers in creating gorgeous cannabis content, that puts us in the lead and we only hope on expanding that list. We are currently involved in:

  • Cannabis flower/bud and strain photography 
  • Investor Material
  • Greenhouse and Facility 
  • Cannabis Lifestyle 
  • Trichome and Macro Cannabis Photography
  • Executive Portraits
  • Product Photography (Bottles, flower, buds, packaging, etc)

We are familiar working in greenhouses and growing facilities across Canada. Our experience with Cannabis runs deep at Gotham Studios and we have ambitions to become one of Canada’s Best Cannabis Content Creators. 

Watch our new Cannabis/Marijuana Promo video highlighting some of our favourite Cannabis content we’ve made over the last year.

Thank you to our Clients for Trusting Gotham Studios with your Photography and Video Production Services ;)

We all know that time can fly by, and when you are running a small business, it can zip by even faster. That is why today we wanted to take a minute to thank all of our clients from this year thus far, as well as our clients from the previous years. This idea came to fruition after we made some updates to our website. It's true, we don't visit our own website as much as we'd like to, and it's true that we can get so deep in our clients' needs that we put our own on the back burner. Not today, today is all about saying thank you. You've included us in your projects and invited us in into your community, you made Gotham Studios a part of your business. Maybe we did some food photography for you, maybe we helped produce your marketing teams videos, maybe we helped you brainstorm some ideas for next year. Whatever the case might be, we can't express our gratitude enough. We work hard at maintaining our 5 stars on Google and this requires us to make sure that every clients' needs are met and even exceeded. So one more time, thank you for your support, the referrals, the opportunities and of course the business. We look forward to wrapping up this last quarter and continuing to serve you all in 2018. 

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Part 3: A Guide to your Content Marketing

Plan to Place:

Have a communication and content schedule prior to the launch of your campaign. Looking at the data you gathered on your target audience, determine the best ways to reach them. Typically, this could be through blogs, community forums, or social media.

When drafting your content campaign consider the following:

  1. Post to your Social Accounts: The days prior announce to your following of the new, amazing content you are about to release. Ensure these posts build hype, and try to craft them to encourage new following. After publishing your content ensure that it is viral worthy. Include prominent share buttons, popular hashatgs, or ask your online influencers to share.
  2. Send a Newsletter to your email list: Notify your email subscribers of your published content. Don’t just send a quick message, but put some thought into it. Use appeals in your subject line, emphasize words with capitals, write a short and sweet blurb, and include calls to actions.
  3. Blog about it: Leverage your Blog! Your blog is an excellent means of getting people to return to your website, as long as you continue to update it with great new content.

You may also consider the following for paid marketing strategies to promote your content, such as

  1. Advertising in Social Media: Depending on where your audience is congregated you can create split ad campaigns in Facebook, LinkedIn, Twitter, etc. identifying which ads are performing the best. Also, based on the performance and popularity of posts, you may consider paid boosting.
  2. Native Advertising: Consider submitting your work to online advertorials who will how promote your content to their readers and following.

Part 2: A Guide to your Content Marketing

Creating Great Content

When deciding on the type of content you want to share consider whether or not the benefits are clearly outlined, is the content something that your audience will engage with, share, return to see? Is it professionally written, visually designed, and have a benefit that your user can leave with.

Probably the most important part of your campaign is the quality you are sharing. Your content is the core of all your marketing efforts, so in order to receive engagement you need something that speaks value. Get your marketing materials done by the professionals! Poor content leads to poor marketing, which in turn leads to poor sales. Having your marketing materials done by creative talent means you can leverage beautiful, rich content. Such content will drive traffic to your website, increases engagement, credibility, and showcase your brand at its best!

A Guide for your Content Marketing

Often, after a company or individual hires on a photographer, videographer or studio to create their marketing materials they find themselves at a loss of what to do with it. Having quality marketing content is key to making memorable and lasting first impressions, but if you don’t know how to promote it than your content may not drive its full value.

Over the Next couple days we will be providing some tips and tricks to help ensure you are getting the full impact of your content. Our first post, part one, will focus on research and planning stage. Part two will discuss content creation, and part 3 will delve into launching your campaign.

Part 1: Knowing your Customers, Keywords, and Goals

Know the Audience You Want to Reach:

            Take a look at your data. See who typically follows your website, blogs, social media feeds, and identify the type of followers engaging with your content. Take a look at your mailing list and subscribers, customers reviews, who is giving your company referrals, and any other database information you can leverage. After you gather the data see what you can learn. What are the demographics (such as age, gender, ethnicity), education levels (high school, college diploma, graduate degree), employment industry (marketing, law, mechanical engineering, etc.).

However, knowing the demographics of your audience is only half the battle. You also need to gather behavioral data. Learn what topics your audience is trending, what they follow, what motivates them, there needs, desires and interests. Gathering such data will allow you to understand your audience and create content they want to see. 

Keyword Research:

Learn what keywords your potential buyers, clients and customers are using. You can discover keywords and phrases through online resources:

  1. Google Trends: The resource allows you to get an inside look into Google’s Database of searches.
  2. Google Keyword Planner: For this you will be required to set up a Google Adwords account; however, you do not need to pay to use the planner. The planner can be a great tool for gathering statistics on certain keywords and phrases. It will populate search volume, competition (how many people ranking for the same keyword), and average bid per keyword.
  3. Google Autocomplete Search: Google’s auto complete predictions can help you identify what people search for. The search queries that appear as you type reflect the most common phrases people are searching for.

You may also want to use social listening platforms that track keywords and phrases across the web. Platforms like HubSpot, Hootsuite or Sprout Social can give you insights on the key phrases typically getting used by people you want to reach.

Use these words when writing your content. Place them in your headers and upper body paragraphs so Google will find them. Further, include them in your image alt tags, category tags and meta-descriptors.

Determine your Goal:

Decide on what you want to get out of the campaign, and then determine the purpose of content. Is it sales focused, or to increase brand awareness? Are you trying to generate new email subscribers, increase following and engagement, drive traffic to your website, or improve your ROI? Based on the goals you set, you want to design your content pieces in a way that will meet your objective. For example, if you are trying to generate more email subscribers consider write informational articles, how to guides, or blog posts that have an “opt-in” message attached to each piece. If you are trying to increase social following plan out hashtags that your audience uses. Tools such as RiteTag or Tag Board can help you discover trending tags to ensure your posts get scene.

Professional Portraits

Why a Profesional Headshot?

In the business world first impressions are key. You would never show up to an interview, client meeting or networking event not looking your best. So why have low quality, unprofessional images for your LinkedIn profile, company website or business portfolio? Whatever your business, chances are that the majority of your web traffic is viewing you online beforehand. A professional portrait indicates that you take yourself and your work seriously, and will, in turn, cause others to take you seriously. This investment can,

  • Give you credibility
  • Allow you to showcase your best self
  • Leave positive first impressions 

Why Hire a Photographer?

As with everything, you get what you pay for. Using a professional to take your portrait gives you the quality and impact you’ll need. A photographer has the equipment and technical knowledge necessary to make your photo optimized for your business, such as

  • Increasing conversion rates
  • Increasing time spent on your website
  • Immediate ROI

Our Studio Comes to You

Here at Gotham, we specialize in corporate headshot photography. We can ensure beautiful images representing your brand and personality. What makes us special is our attention to the details. Perfect lighting, expert editing, and adept eyes allow us to produce superior portraits. At Gotham Studios we pride ourselves on professionalism. Whether or not you consider yourself photogenic, we make our customers feel great under the camera. We offer,

  • Wide assortment of coloured backdrops
  • Online proof sheets
  • Professional retouching so you look your best! 

Recommended Films from a Group of Indie Creators


Steve’s Top 5

1)   Blade Runner

The neo-noir sci-fi film depicts a dystopian future in which genetically engineered androids, appearing indistinguishable from humans, are created for the sole purposes of menial, dangerous work on off world colonies. Any android that defies its ‘sole purpose’ by returning to earth is  ‘retired’ by Blade Runners. The plot focuses on a group of defiant androids and a Blade Runner who reluctantly agrees to take on the assignment. Deemed as culturally, historically and aesthetically significant by the Library of Congress, Blade Runner is hailed for its production design and thematic complexity.

Starring: Harrison Ford, Rutger Hauer, Sean Young, Edward James Olmos

Director: Ridley Scott

Genre: Science Fiction, Drama, Neo-noir



2)   Apocalypse Now

The screenplay is inspired by the novel, A Heart of Darkness, that turns the fable into a 20th century epic war film about neocolonialism. The story depicts some political issues, such as pressures that took Western nations into Afghanistan and Iraq, and the assault on Abbottabad are found in the narrator’s journey.

Starring: Marlon Brando, Martin Sheen, Dennis Hopper, Robert Duvall, Harrison Ford, Laurence Fishburne

Director: Francis Ford Coppola

Genre: Drama, Adventure



3)   Forrest Gump

If you haven’t already seen it, this award winning film is defiantly on the must-watch list. Awarded Best Picture in 1995, the film follows the heartfelt life of a slow witted, good natured and exceptional athlete Forrest Gump. The story takes place between 1944 and 1982, as the protagonist experiences, and occasionally influences, some of the defining moments in America’s latter half of the 20th century.

Starring: Tom Hanks, Robin Wright, Gary Sinsie

Director: Robert Zemeckis

Genre: Drama, Comedy



4)   Pulp Fiction

If it wasn’t for the release of Forrest Gump, this striking film would have taken home Best Picture. The highly stylized story is unlike anything done before. Written and directed by Quentin Tarantino, the film connects intersecting storylines of Los Angeles mobsters, fringe players, low-life criminals, and a mysterious briefcase. The title, Pulp Fiction, refers to the mid 20th century pulp magazines and hardboiled crime novels. The paperbacks were known for their graphic violence and terse dialogue, as is the film.

Starring: John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Uma Thurman

Director: Quentin Tarantino,

Genre: Drama, Crime, Black Comedy



5)   Predator

If you ever have been exposed to a meme, than you’ve probably seen one of Arnold Schwarzengger wrestling an alien predator. Predator begins with a special elite team sent on a rescue mission to retrieve an American diplomat from the South American jungle. However, the film takes a twist as they end up dueling to the death with a ‘predator’ from outer space.

Starring: Arnold Schwarzengger, Shane Black, Carl Weathers, Kevin Peter Hall

Director: John McTiernan

Genre: Science Fiction, Horror



Mackenzie’s Top 5

1)   Star Wars – A New Hope

Released in 1977, the Sci-Fi series was not only renowned for its box-office success, but had won over its audience with its screenplay and epic special effects. Star Wars is something of a landmark for Sci-Fi film making, with its comical characters, allusions, and spectacular show of space travel, crafts, and galactic adventures.

Starring: Carrie Fisher, Harrison Ford, Mark Hamill 

Director: George Lucas

Genre: Sci-Fi, Action, Adventure, Thriller, Fantasy



2)   The Hobbit – An Unexpected Journey

The pre-quill to Lord of the Rings, the screenplay is a fantastical show of special effects, animation and adventure. The tale tells enormous lessons from little hobbits, using an exciting storyline with themes of friendship, the humbleness of home, and greed for wealth - the Dragon Sickness.

Starring: Orlando Bloom, Cate Blanchet, Christopher Lee, Ian McKellen, Martin Freeman, Benedict Cumberbatch, Richard Armitage

Director: Peter Jackson

Genre: Fantasy, Adventure, Action



3)   Lord of the Rings – Fellowship of the Ring

Since JRR Tolkien’s original novel published in the 1950s, its influence has been notorious in pop-culture. Through interesting characters and a visually fantastical screenplay, the story eloquently tells tales of greed and the corruption of power, heroism when facing adversity, and the humility of hobbits.

Starring: Orlando Bloom, Cate Blanchet, Christopher Lee, Andy Serkis, Ian McKellen, Viggo Morttensen, Elijah Wood, Liv Tyler

Director: Peter Jackson

Genre: Fantasy, Adventure, Action



4)   A Princess Bride

The quirky, cheesy fairy tale pokes fun at many of the classic ‘love at first site’ stories. More of a parody than a fairy tale, the film will either spellbound its viewers or make them laugh with epic sword play, madcap adventures, and humorous dialogue.

Starring: Carry Elwes, Robin Wright, Mandy Patinkin, Wallace Shawn, Chris Sarandon

Director: Rob Reiner

Genre: Romance, Fantasy, Adventure, Comedy



5)   Avatar

As I’m sure you’ve heard, the sci-fi film takes a twist from the usual ‘invasion, apocalypse’ with humans being the so called 'aliens.' A truly beautiful and epic screenplay, the film explains how humans have destroyed the natural beauty of their own plant, and now seek to mine Pandora. Cameron succeeds in making his viewers truly loath the human race, siding with the indigenous species, Na’vi, as they fight to save their home.

Avatar is worth a watch not simply because of its storyline, but was a marker for 3D special effects. Since its debut, the film took animation to a whole new level.

Starring: Zoe Saldana, Sam Worthington, Stephen Lang, Sigourney Weaver,

Director: James Cameron

Genre: Science Fiction, Action, Adventure



Chris's Top 5

1)   Top Gun

A dramatic and action impact film, we consider Top Gun to be one of those infinitely re-watchable movies. An eye for amazing action shots, the cinematic masterpiece features some of the most notable and impressive aerial footage.

Starring: Tom Cruise, Meg Ryan, Val Kilmer

Director: Tony Scott

Genre: Drama, Action



2)   Days of Thunder

The team that produced Top Gun reunite for another action packed film. Recycling the same cinematic elements, Days of Thunder’s talent lies in its ability to capture powerful action footage.

Starring: Tom Cruise, Nicole Kidman, Robert Duvall, Cary Lewis

Director: Tony Scott

Genre: Sport, Drama



3)   Star Wars – Return of the Jedi

The final of the trilogy brings the series to a triumphant close. As with a New Hope, its special effects and galactic adventures make it worth the watch.

Starring: Carrie Fisher, Harrison Ford, Mark Hamill

Director: George Lucas

Genre: Sci-Fi, Action, Adventure, Thriller, Fantasy



4)   Ferris Bueller’s Day Off

A teen comedy, high school wise guy Ferris takes a day off school and gets himself into a couple sticky and humorous situations. Great dialogue and wit, Ferris Bueller’s Day Off is an enjoyable, feel good movie.

Starring: Mathew Broderick, Mira Sara, Charlie Sheen

Director: John Hughes

Genre: Comedy



5)   Terminator 2: Judgment Day

Upping its game, the sequel has a more comprehensive storyline and notable effects. Judgment Day won four Oscars for groundbreaking technical and special effects, such as Best Visual Effects, Sound Editing, Sound Mixing, and Makeup.

Starring: Arnold Schwarzenegger, Linda Hamilton, Robert Patrick

Director: James Cameron

Genre: Science Fiction, Action


The Story Behind Gotham Studios's Logo

We often get asked about our a unique and memorable looking logo, and why we chose such a design. What many people don’t know is that the design is actually a universal symbol for creation called the “Seed of Life,” also referred to as the seven circles. 

The “Seed of Life” is an ancient geometrical symbol. Some say that it is depicting the seven days of creation. Each circle represents a stage or step of creation. It has appeared in many ancient religious structures around the world. Depictions of the seven circles can be found in a number of ancient cities. For example, the oldest known depiction of the circle is found in the Temple of Osiris in Abydos, Egypt where it appears to be burned into the rock formation of the temple. Another depiction of the circle can be found in The Forbidden City of Beijing. The symbol is edged underneath the paw of the “Fu-Dog” or “Guardian Lion.” The sacred circle is also found in ancient synagogues in the Galilee and in Masada, Israel. It is found in various ancient temples of Japan, the City of Ephesus and Izmir in Turkey, the Harimandir Sahib (Golden Temple) and the Ajanta Buddhist Temples in India, as well as Cordoba in ‘la Mezquita’ Spain. 

In addition to its religious roots, the symbol is well known for its geometrical shape. Architects, philosophers, alchemists, and artists have studied the perfect form, proportion and harmony of the symbol. One of the most notable being Leonardo da Vinci, who’s studies of the symbol’s mathematical properties drew some of the first known terms and theories: “Seed of Life,” “Flower of Life,” and “Fruit of Life.” The seven circles of the “Seed of Life” evolves into the “Fruit of Life,’” which is said to be the blue print for the universe, containing the basis for the design of every atom, molecular structure, life form, and everything in existence. It is for this reason we chose it as our logo and symbol for what our work represents, and the stages we go through to achieve perfection to every project we create. The seven circles of our logo represent the seven steps we take when creating our work, essentially the blue print for every project 

Here at Gotham, our seven-circle process has a distinct brand quality that emphasizes our style and culture.


A Collage of our Time Lapse from Taiwan

Filmed in Taipei City by producer Steve Domjancic, the time-lapse piece showcases various scenes from the city’s urban, lively, and remarkable metropolis. Here at Gotham Studios we are about telling stories through compelling visuals, and time-lapse is an exciting way of doing so. By speeding up the images, a good time-lapse is able to captivate its viewer by expressing the lengthy scene in a matter of seconds. But without a unique subject, great camera, and interesting action, time-lapse on its own isn’t inherently interesting. A true artist is able to spot the unique scene, and be willing to push the boundaries to capture something original.

The Time Lapse Video is a collection shots from,

Confucius Temple

CKS Memorial Hall

Taipei 101

Rainbow Bridge

Taipei City Mountain View

W Hotel

Ice Monster

Intersection Heping & Fuxing

Intersection Zhongxiao & Keelung

Raohe St. Night Market

Miramar Neihu

Ximen Square

aGrand Hyatt Hotel

Why Video? Because its 2017.

If video marketing hasn’t already been considered as part of your marketing plan, than you are falling behind on your competition. Here are 5 reasons why video should be considered a star player in your 2017 marketing plan:

1)   Higher Engagement: The likelihood of users engaging, embedding, sharing, and commenting on video content is much higher than other social posts.

2)   High Impact Content: Video marketing is able to connect to its viewers in a way that is far more stimulating than static content alone. Video is a powerful way to evoke emotions, and adds a range of elements beyond traditional, such as tone of voice, facial expressions, and music to name a couple.

3)   Higher Attention Rates: In a digital arena where the user’s attention is fleeting, Video is a powerful tool to grab and hold it.

4)   Increased Customer Conversions: Video conversion rate has a much greater chance, 71% to be specific, of outperforming other marketing content.

5)   Improves your SEO: Pages with video are more likely to rank on the first page of Google’s search result. Interested in learning more about optimizing your video for search? Check out these helpful tips.

Gotham's Growing Network with Not-for-Profits

Gotham Studios continues to develop a larger network of clients, which range from servicing the media needs of corporations to small businesses. At Gotham, however, we pride ourselves on much of the work we do for our not-for-profits. Gotham has produced high-impact video and photography for organizations, such as Pillar non-profit, The London Community Foundation, ChildREACH, and Children’s Health Foundation. The goodwill of these organizations help to better our London community, and Gotham is happy to create the marketing content that will help these organizations grow. Please check out our vimeo page to see some of our video work.